Exhibition review, written by Annelise Turco.
Immediately as I entered the Darren Sylvester exhibition, the clinically clean atmosphere was the first thing I observed. Vibrant white walls covered my surroundings, analogously large framed artworks covered the white walls. Sylvester’s exhibition, ‘CARVE A FUTURE, DEVOUR EVERYTHING, BECOME SOMETHING,’ displays his interests in Pop Culture. Whilst the mix of sculptures and large-scale frames superlatively gained most of the audience’s attention, I was drawn to his illuminated dance floor that was booming loud disco music from the end of the exhibition.

‘For you’https://www.youtube.com/watch?v=mNDQBOQn3UU1, was a 2013 illuminated dancefloor, reworked on for this current exhibition in 2019. My eyes were drawn to the vibrant neon’s flashing recurrently, constantly juxtaposing with one another and creating a very engaging aesthetic. Without reading the artwork label before entering, I was enchanted in the colours and not sure what I was experiencing- but was enjoying every minute of it. Without the label fixed in my brain, I was left to solve the enigma of what the room meant, “A beholder who lacks the specific code feels lost in a chaos of sounds and rhythms, colours and lines, without rhyme or reason2” Bourdieu statement, contradicts entirely my experience with the dancefloor. I am well educated in art and design, yet without reading the context of the art piece, I would not have assumed it was based on the Yves Saint Laurent’s lipstick collection, embracing its colours through flashing tiles. While Sylvester as a male artist has designed this space for a unisex audience, he was inspired by a well branded lipstick. Pat Kirkham and Judy Attfield suggest that “To gender is not only to code as male or female but also ‘to generate’ – which can, for the purposes of this field of enquiry, be applied to the act of producing meaning3” subconsciously suggesting that if this space were to be gendered as either male or female, it would change the meaning of the atmosphere. In this case, Sylvester’s dancefloor could potentially be labeled to a female disciplinary, and therefore act as a dancefloor for women.


The overwhelming sensations that emerge from the sounded space allow you to be fully amerced and involved. Canadian author Mitchel Canbanac defines a sensation as ‘tridimensional, qualitative, quantitative and effective,4” thereby suggesting that the amount of pleasure I experienced in the space was defined by the amount of stimulus I was receiving. Comparatively, Adam Mack positions that “The leaders of the supermarket industry embraced the age-old associations between pleasures of the proximate senses, gustatory desire, and eroticism in marketing5” thus identifying that my ability to engage and enjoy Sylvester’s work was due to the way its stimulus was combined with all of my senses and the desire caused by the eroticism in its marketing.
In conclusion, ‘For you’ was an exhilarating experience provided by my heightened emotions and senses. The wall to wall mirrors, vibrant and neon colours paired with the upbeat disco music successfully ended the exhibition visit and I was quite happy I experienced Sylvester’s approach to showcase Pop Culture, pop music, advertising, cinema and fashion.
- Darren Sylvester, “Darren Sylvester/Conrad Standish/James Cecil – For You” (Online video), accessed 8thof April, 2019, https://www.youtube.com/watch?v=mNDQBOQn3UU
- Pierre Bourdieu, Distinction: A Social Critique of the Judgement of Taste,1984,Cambridge, Mass: Harvard University Press, 1.
- Kirkham, P. + Attfield, J. The Gendered Object, Kirkham, P. + Attfield, J. Manchester: Manchester University Press (1996), 4.
- Mitchel Canbanac, “Sensory pleasure,” National Center for Biotechnology Information, U.S National Library of Medicine, accessed April 6th2019, https://www.ncbi.nlm.nih.gov/pubmed/379894.
- Adam Mack, The Senses and Society: The Politics of Good Taste,2006, Oxford, England: Berg Publishers, 87.




































































