Raphaela Alexopoulos
Often, traditional websites such as Pinterest and Instagram “keep us confined in the norms of modernism” with trends and update-to-date styles circling these sites. Being exposed to these sites it can sometimes be difficult to create something that is entirely yours, and inevitably, all work is inspired by another. We shouldn’t necessarily “mimic other designers” but rather create our “own design expressions”, whether that be through the style, materials, or methods you adopt; “merely imitating something that already exists gives the product less value” and creates something predictable and repetitive. (Christoforidou, Orlander, Warell 2012) I want to aim to do something different, to push the boundaries and source a variety of different materials to continually develop new way of producing and creating.
My design style has been developed through using materials and techniques that I enjoy and find interesting and engaging. I love using texture, pattern and paper collage throughout my work. Recently, I have been inspired by designer Tom Abbiss Smith who runs the Paper Plant studio in the UK. I love Smith’s used of pattern, his colour combinations and his use of abstract yet controlled shape.

Tom Abbiss Smith 
Tom Abbiss Smith
Similar to Smith, Owen Gildersleeve is UK based and uses paper cut-outs, vibrant colour and bold shape, but creates landscapes and typography that are often three-dimensional, have movement and are emotive. For the Sounding Type assignment in a second-year studio I used paper cut-outs to produce a fluid, abstract typeface. The design of the ‘Vallis Alps’ record and CD album sleeves I created were inspired by Gildersleeve’s paper cut-outs, in particular the one for the Time Out – Los Angeles cover titled Grand Canyons; I was inspired by his fluidity through the typeface, his use of movement and his use of colour.



The initial work I was doing was using various mixed media, inspired by designers like Stefan Sagmeister and Alan Fletcher who used a lots of hands-on processes in their work. Then over time I started to find materials and techniques that I enjoyed working with and that gave me more flexibility than others.
Owen Gildersleeve
Before establishing the fluid typography for this assignment, I experimented with different shapes and colours, to ensure that the final product met the requirements of the brief and the intended ‘client’; through the process I learnt that the development process is almost as “crucial than its creation”. (Christoforidou, Orlander, Warell 2012)
Similarly, whilst developing a logo design in my identity class this year for a ‘granola mix company’, I’ve been using this idea of ‘controlled’ but fluid shape to create pattern. Although obviously not a direct mimic of Gildersleeve’s work, and also a digitalised image rather than a paper cutout, I feel as though my exposure to his work inspired me the most when developing this pattern.


I want my design style to reflect my interests and my personallydeveloped style; to be able to appreciate amazing work by amazingly talented designers, but not to conform to what is considered normal or ‘good’ on sites such as Pinterest. I want to put my spin on things, and to not be afraid to do that.

Using shape and colour through illustration 
Experimenting with paper cut-outs and packaging

References:
Christoforidou, D., Olander, E., and Warell, D. (2012) Good Taste vs. Good Design: A Tug of War in the Light of Bling. Lund University, Sweden.
The Design Kids, Featured Creatives: Owen Gildersleeve, (2017). Accessed 9.4.19. https://thedesignkids.org/interviews/owen-gildersleeve





