Sofia Lagerkvist and Anna Lindgren are members of the Swedish design team Front.
Their work is based on common discussions, explorations and experiments, and they all participate in projects from initial ideas to final products. Front’s design objects often convey to the viewer a story about the design process, conventions in the design field, or materials about the design field. In their work, they assign part of the design to animals, computers or machines. They created an ever-changing interior that created explosives, robotic furniture and a series of inspirations from their fascination with magic.
The front Horse lamp are faithful to the true size of the animal, bringing a fairytale style and true madness. By rejecting abstractions and drawing inspiration from creatures, it provides powerful emotional content that never causes a strong reaction from bystanders. Who wouldn’t want the lantern to light their home? Furniture at first sight loves or loves to hate forever.
Front Design was founded in Stockholm in 2003 Designer Sofia Lagerkvist, Anna Lindgren, Charlotte All graduates are von der Lancken and KatjaSävström Constevere University of Arts, Crafts and Design Stockholm. Scandinavian designer show Artistic attitude towards industrial design, creating height Entertainment and thought-provoking furniture and products. Considered one of the most representative works of Front Design, Lantern, 2006, is a popular animal thing Collection of Dutch design company Moooi, where Natural life-size horse, pig and rabbit Used as a basis for supporting the lampshade and the tabletop.
“Our work is based on team discussions, design exploration, and experience of everyday life. I hope to express the design process behind it, the techniques used, and the materials used. If you can see some novelty from these commonplace things. The elements, then we will succeed.” Anna said in the interview.
The experimental design method has made them gradually emerge in the international arena. 2D graphic design sketches are visualized in 3D. The seemingly simple design technique is also a product with a self-style. The themes they designed combine the four elements of animal, physics, surroundings, and materials. Some products capture small moments in the environment, like the Animals collection, which is assembled from animal labels and footprints. Some products capture the reaction and change, like a straight reflection that just got into the house. They reinterpret and give new life classics such as answering machines, Panton chairs, and a wide variety of traditionally furnished furniture.
Bibliography
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Bruce, M. and Lewis, J. (1990). Women designers — is there a gender trap?. Design Studies, 11(2), pp.114-120.
Lueasygi.com. (2019). Moooi Horse Lamp. [online] Available at: http://www.lueasygi.com/product_info189.html [Accessed 13 Apr. 2019].
Moooi.com. (2019). Horse Lamp | Moooi US. [online] Available at: https://www.moooi.com/us/products/horse-lamp [Accessed 13 Apr. 2019].
Design Methods 